Target your marketing budget

Drill down your referrers

Once you have at your fingerprints one set of data you may want to analyze it, and get more information about the data gathered.

For example when you check your referrers, you might want to check also the pages of that website from where you have received the links and also analyze one of the pages separately. You can do this easily with just two clicks, first on the domain name and then on one of the pages.

This will help you to quickly access and analyze detailed information about your visitors, how they arrived to your website and how they interact with your website.

Campaigns analysis

Marketing campaigns can have sometimes great results if they are planned and tracked roughly. The best way to track them and see how they perform and if it's worth investing more in them is to use link tags.

Advanced Web Stats automatically generates a URL after you specify desired parameters that will help you to easily analyze the results of your campaigns, being them paid search, newsletters, or PPC.

The Campaigns report provides useful metrics, such as sessions, average time on site, percentage of new sessions or bounce rate, that can help you calculate the number of responses to your campaign or the conversion rate, and you can measure the success of your campaigns.

Taking informed marketing decisions will help you increase your portfolio of clients or increase the number of visitors improving in this way your business.