Hybrid Tracking Method

Advanced Web Stats uses both, Web-Server log files and JavaScript "page tags" to get comprehensive data results about your website.

The advantages of analyzing the Web-Server log files are that you have flexibility in the types of data that you want to collect, the ability to determinate server statistics, such as server traffic, completion of downloads or traffic measurement from robots and spiders.

On the other side, you have other strong advantages of using JavaScript page tags, named also "front-end" or "client-side" data collection, like accuracy of information due to the data collection directly from the Internet user, an increased speed of data reporting and a good flexibility of data collection by using variables.

Using both sources of data collection makes Advanced Web Stats to add extra functionality in the analytics industry. On top of these advantages you can add ease of implementation, privacy and ownership of data.