You can choose from a list with predefined filters available on all reports, or create your filters using a wide selection of parameters to choose from, like Medium, Source, Campaign, Country, Referrer, Search Engines and much more.
Lets say for example that you want to see the amount of traffic received through search engines from a specific country and compare it with the Site totals, check the new visitors received direct, or check the conversion rate for visitors referred by your referrals. With Advanced Web Stats you can filter the data and have at your fingerprints the information desired narrowed by your selected parameter.
But this is not all. After you will finish applying the filter you can bookmark the report so you can easily access it later. Once you are logged again in Advanced Web Stats you can access the customized report created before.